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Social Media Integration – The Importance of Integration
By Kelly Loubet – Social2B Director of Social Community Marketing Talk to any social media consultant or social media expert and they’ll say this: If any company wants its social media marketing plan...
View ArticleImportance of Social Media Monitoring
By Kelly Loubet – Social2B Director of Social Community Marketing A recent article from InformationWeek states that – social media measurement and social media metrics are becoming paramount to...
View Article25 Unbelievable Social Media Statistics
By Kelly Loubet Social2B Director, Social Community Marketing We all know that social media impacts the way we do business. It affects the way that consumers shop, the way that brands market, and the...
View Article5 Easy Steps to Social Media Metrics, Measurements and Scalability
Monitoring and measuring your social media efforts is more important than ever and paramount to an effective social media strategy. If you don’t know what people are saying about you, how are you...
View ArticleThe Biggest Challenge CMOs Face
I recently attended The CMO Club Summit in NYC. I’m not a CMO (yet), but I was there as a representative of Social2B and we were a sponsor of the event. Having the opportunity to listen to the...
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Social Media for the Enterprise; a Value Chain Odyssey
By Ytzik Aranov, Managing Partner, Social2B For those of you who’ve been through business school lectures on Michael Porter’s Value Chain Analysis this doesn’t come as news to you. But when asked...
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Turning Facebook Likes into More Than Just a Click
Everyone knows that clicking the “like” button on a company’s Facebook page shows that company is increasing its fan base. But what happens after the click? For me… it’s often just that. A click. I’m...
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Twitter: Beyond the Follow
You have a new follower on Twitter! Great! You’re expanding your readership and increasing your online influence. Now what? How do you retain Twitter followers once they’ve clicked “follow”? Many...
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Integrating Your Social Profiles
You have a Facebook page, a account, a YouTube channel and a blog. You update them regularly and have a growing community on each of the platforms. This community could be much larger if the social...
View ArticleWhy Do You Follow Your Favorite Brands on Twitter?
View more presentations from Social2B I took some time to ask my Twitter audience the following question: Why do you follow your favorite brands on Twitter? It turns out that most of us just want to...
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Law Firms, Google+, and the Crowded Social Space
In the wake of Google+, law firms are being forced to rethink their strategy. Attorneys are already growing a decent following on Facebook and Twitter, sharing the latest in legal news (as well as...
View ArticlePerinka
Clients Goals and Objectives, Challenge More and more Wholesalers in the apparel sector are moving into the Retail space. However, that move is not always an easy one, or an apparent one. Compounded...
View ArticleInternships Available – Sep 2011 through Aug 2012
S2B Labs, a division of Social2B International, LLC, is seeking a number of unpaid, credit-only Interns to assist us in our day-to-day Investment Banking operations. S2B Labs is a New York-based...
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Demystifying the Challenge of Enterprise Social Media
By Oz Sultan, Social2B Digital Media Evangelist Jeff Pulver (@Jeffpulver) recently mentioned that this year was his fifth anniversary of being in Social Media. This got me thinking, as five years has...
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On Steve Jobs’ Death, and the meaning of ‘marketing’
By Alex Romanovich, Founder of EuroSpaClub International and Social2B Inspired by this avatar designed by Jonathan Mak, a Hong Kong student, watching hours of YouTube videos of Steve Jobs appearances,...
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What’s The Biggest Nightmare of CIOs & CTOs Today?
By Ytzik Aranov, Partner, COO, Social2B International, LLC Historically, a key component of the value chain of every enterprise was the technology department. It has changed names over the years from...
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Turning Facebook Likes into More Than Just a Click
Everyone knows that clicking the “like” button on a company’s Facebook page shows that company is increasing its fan base. But what happens after the click? For me… it’s often just that. A click. I’m...
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Twitter: Beyond the Follow
You have a new follower on Twitter! Great! You’re expanding your readership and increasing your online influence. Now what? How do you retain Twitter followers once they’ve clicked “follow”? Many...
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Budgeting for Social Media Marketing – Art or Science?
Budgeting for Social Media Marketing is becoming more and more challenging, based on the complexities involved with the tools, platforms, content, resources, and management involved. It’s not a...
View ArticleB2B Social Media ROI –‘Return on Integration’
By Alex Romanovich, Founder of EuroSpaClub International and Social2B Integrated marketing has been the mantra of B2B marketers for many years, as they were busy deploying CRM systems in support of...
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